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- Title
- CHERRY-GO-ROUND
- Year
- 2019
- Material
- 재료 1-채널 비디오, 컬러, 유성
1-channel video, color, sound
- Description
- CHERRY-GO-ROUND is a work produced through Nam June Paik Art Center’s project to discover rising artists. eobchae, the commissioned artist, created the work in collaboration with another artist Ryu Sungsil, who appears in the work as her fictional character, ‘Cherry Jang.’
In CHERRY-GO-ROUND, which consists of narratives from three fictional viewpoints of the past, present, and future, the Vlogs of the characters ‘Cherry Jang’ and ‘Balhaelite1’ are intersected with the story from the second person point of view. The first part begins with an online broadcast telling the secret to whitening the earth according to the ‘brightening theory’ devised by Cherry Jang in a virtual city of ‘Shenzhen’ in 2019. The second part shows how Cherry, who gained cult popularity through her broadcast, was created and consumed as a brand image and gained great power. The third part contains the adventure of Balhaelite1 taking place in the city of Shenzhen1, where the surveillance system of e-government is thorough in 2049 AD.
The work deals with a virtual society intertwined with social issues such as climate and environmental issues, digital control and surveillance, authoritarian politics, polarized economy, and labor while explicitly revealing the shallow and self-conspicuous aspects of contemporary media consumed there.
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